Entrepreneurship: Not for the Faint of Heart

Entrepreneurship: Not for the Faint of Heart

by Reno Rafly, MS

Below are my thoughts as we celebrated Women Entrepreneurship Day #WomenWOW

Before deciding to change my career path to becoming an entrepreneur, I visualize having the life of an entrepreneur as I have seen in the news: cool, calm, collected and ready to take over the world. People will want to buy anything you offer and soon enough you will stand in front of the NYSE, ringing the opening bell to celebrate your first IPO.

I will say that the only thing that is true is you might maintain your calmness, possibly in the morning, while sipping your coffee. The rest of your day would be filled with bouncing between calls, emails, and meetings. When you have kids in tow, then your schedules will also be filled with pick-ups, drop-offs, and homeworks. Your calendar is so full you would be surprised that you’re even busier than when you had that 9-to-5 job (only without those stable paychecks). Which is why you would be watching your spending like a hawk. You may find yourself saving coupons and those weekly ads. You will think twice of everything you spend.

Your effort to build your business can be an exhilarating experience, especially when you win your first project. You will face many rejections, setbacks, and heartbreaks, before you find another successful result.

Of all of the hurdles being an entrepreneur, I can now confirm there will be more. However, I can assure you it was one of the best decisions I have ever made. I work harder than ever while having the benefit of a flexible schedule. Each step I take for the business is truly value-added and I can push my effort in strategically developing the brand. I learn how to deal with ambiguity and rapid change. I learn I do not have all the answers and finding that I am ok with that.

Having an opportunity to redefine your work and life, to do what you love and be passionate about it, is liberating.

With technology, I stay connected with my business partners, clients, and my team in the US, Indonesia, and other parts of the world. It’s entrepreneurship in the 21st century. Almost everything now is digital, online, and paperless. When you and your team are separated by time and distance, video conferencing is pretty close to having a face-to-face meeting.

Entrepreneurship is not for the faint of heart. There will be no approval needed to implement every idea you can think of, but there will also be no cushion for when you fall. Overtime, you will learn to take calculated risks, rely on your team, and put your best foot forward.

When you finally have a successful outcome, it would be one of the best moments of your life. One that will give you more strength and perseverance to keep the pace and positive outlook of your journey.